Wooden Tooth

Branding - 2020
Illustrator, Photoshop
This was a concept re-design of Wooden Tooth Records logo. Wooden Tooth Records is a small, local record store in Tucson Arizona. The store had been impacted by Covid, and as a result was forced to create an online presence. While their original logo fit the energy of the store, it struggled in a digital space. The goal of the new logo was to maintain the gritty aesthetic, make it digital friendly, and further strengthen the connection between the business name and the logo mark. The final deliverable was a tree slice, roughly formed in the shape of a “W”. Inside the tree ring were tree rings, formed by the record grooves.